I’m a creative, imaginative and resourceful communications professional with more than 20 years of experience in writing, editing, social media content management and corporate branding strategy. I specialize in Lifestyle, Fashion, Art, Culture, and anything and everything to do with human interest stories. Many of my articles/blogs/features posted on the website have been published in varied print media, including a newspaper and several magazines and digital media.
Email: shaheenasra@gmail.com
Content Writing Services
- Blog writing – Engaging and interesting style with reader-friendly approach
- Feature writing – Highly researched articles
- Interviews – Insightful and interesting profile features of startup founders, seasoned entrepreneurs, artistes, designers and inspirational stories across the spectrum
- Editing according to different style guides
- Social media content management & strategy planning
- Press release writing
- Resume writing
Attractive content packages for businesses, including startups, for soft launches and branding.
- Kai Kraftz by Sarita – The Designer of Artisanal Lamps & Storyteller of Indian Heritage & SustainabilityMeet Sarita Subramaniam, Founder of Kai Kraftz, who designs classy yet whimsical lamps for modern spaces by using only reclaimed wood, repurposed materials and traditional crafts sourced through eco-friendly choices. Each piece is an inimitable functional objet-d’art—shaped by human hands and imbued with emotions. Located in the foothills of Sahyadri in Karjat, Maharashtra, Kai Kraftz is a unique artisanal design atelier, born from Sarita’s reverence and fiery passion for Indian handcrafted artistry. Remember the antiquated brass tea kettle with a spouted neck and swing handle? Its weathered surface spoke unspoken tales from generations of handling.… Read more: Kai Kraftz by Sarita – The Designer of Artisanal Lamps & Storyteller of Indian Heritage & Sustainability
- Glow Naturally. Decorate Thoughtfully! Explore Our Curated Festive EditThe conversations around uneven monsoons that kept popping up in small talks are now giving way to some sense of relief. With lingering shower spells towards the end of September, monsoon lovers are making the most of every little trickle. However, the changing climate at this time of the year in India also ushers in changes in mood and colours around. The season of festivities is unfolding. New arrivals edit by Vibezeen. Do Up Your Home with 3D Embossed Terracotta Planters, Wooden Birdhouses, & All Things Handmade With Love Does online shopping for festive occasions… Read more: Glow Naturally. Decorate Thoughtfully! Explore Our Curated Festive Edit
- Riyaz Ahmad Khan’s Paper Mache Art is a Visual Poetry of Blooming Flowers, Chinar Leaves & Folklore from the ValleySince four decades, Riyaz Ahmad Khan, a renowned master artist of Kashmiri paper mache, has been shaping and imbuing the recycled paper pulp with the brilliance of his dexterous brushwork, bohemian colour combinations, and eclectic motifs and patterns. Soaked in the glory of its heritage and folklore, the master artist’s craft illustrates the ever-changing seasonal landscapes of the valley, which is popularly referred to as the “Heaven on Earth”. Discover the art, the artist, and the story behind every exquisite creation in this exclusive Vibezeen feature. With every changing season in Kashmir, the iconic Chinar… Read more: Riyaz Ahmad Khan’s Paper Mache Art is a Visual Poetry of Blooming Flowers, Chinar Leaves & Folklore from the Valley
- Denim Swag all the WayFrom rugged workwear to cool street wear & hi-end fashion on the runway, denim has come a long way. With the Indian fashion edit recently turning the fabric on its head with a saree avatar, no other fabric beats the versatility of this all-time favourite. Levi’s limited-edition denim collections for FIFA World Cup 2026 also tap into the ongoing frenzy of the tournament. The denim edit on the Indian fashion scene recently turned the fabric on its head. The 17th century rugged workwear was reimagined into an unbelievable avatar. A denim saree! Yes, none other… Read more: Denim Swag all the Way
- Enchanting Western Ghats – Lush Evergreen Forests Echoing with Spellbinding SoundscapesLush surroundings glistening with dew drops at the break of dawn and tropical humidity giving way to showers at dusk… The echoing sounds of crickets, cicadas, and katydids for lullaby at nighttime… That’s the mesmerizing beauty of Western Ghats. Recognized as one of the world’s eight “hottest hotspots” of biological diversity, Western Ghats are home to endemic species including the Lion-tailed Macaque, Nilgiri Tahr, and the Malabar Gliding Frog. Their unique microclimates make them prime hubs for spices and coffee cultivation. You wake up to this stunning sight of lush misty greenery early morning. By… Read more: Enchanting Western Ghats – Lush Evergreen Forests Echoing with Spellbinding Soundscapes
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