I’m a creative, imaginative and resourceful communications professional with more than 20 years of experience in writing, editing, social media content management and corporate branding strategy. I specialize in Lifestyle, Fashion, Art, Culture, and anything and everything to do with human interest stories. Many of my articles/blogs/features posted on the website have been published in varied print media, including a newspaper and several magazines and digital media.
Email: shaheenasra@gmail.com
Content Writing Services
- Blog writing – Engaging and interesting style with reader-friendly approach
- Feature writing – Highly researched articles
- Interviews – Insightful and interesting profile features of startup founders, seasoned entrepreneurs, artistes, designers and inspirational stories across the spectrum
- Editing according to different style guides
- Social media content management & strategy planning
- Press release writing
- Resume writing
Attractive content packages for businesses, including startups, for soft launches and branding.
- Denim Swag all the WayFrom rugged workwear to cool street wear & hi-end fashion on the runway, denim has come a long way. With the Indian fashion edit recently turning the fabric on its head with a saree avatar, no other fabric beats the versatility of this all-time favourite. Levi’s limited-edition denim collections for FIFA World Cup 2026 also tap into the ongoing frenzy of the tournament. The denim edit on the Indian fashion scene recently turned the fabric on its head. The 17th century rugged workwear was reimagined into an unbelievable avatar. A denim saree! Yes, none other… Read more: Denim Swag all the Way
- Enchanting Western Ghats – Lush Evergreen Forests Echoing with Spellbinding SoundscapesLush surroundings glistening with dew drops at the break of dawn and tropical humidity giving way to showers at dusk… The echoing sounds of crickets, cicadas, and katydids for lullaby at nighttime… That’s the mesmerizing beauty of Western Ghats. Recognized as one of the world’s eight “hottest hotspots” of biological diversity, Western Ghats are home to endemic species including the Lion-tailed Macaque, Nilgiri Tahr, and the Malabar Gliding Frog. Their unique microclimates make them prime hubs for spices and coffee cultivation. You wake up to this stunning sight of lush misty greenery early morning. By… Read more: Enchanting Western Ghats – Lush Evergreen Forests Echoing with Spellbinding Soundscapes
- Relish the Summery Flavours of Homemade GoodnessDo you wish to enjoy the flavours of summer season without sweating it out? If you are looking to transform your regular rice, idli, dosa, curd, bread and roti meals into a tangy and lip-smacking treat, here’s something that can save you from toiling in kitchen, be it during weekday lunchtimes or easy and lazy weekends. This mom-daughter duo spices up the essence of authentic Karnataka flavours with their brand Potz to Pans. Swarnamba and Vanitha Santosh’s savouring range of homemade pickles, chutney powders, rasam mixes, bisibele bhath blends and dips are gaining immense popularity… Read more: Relish the Summery Flavours of Homemade Goodness
- Daman – the Black Beauty of Arabian SeaWith its clean roads, well maintained spaces, scenic beaches, unique rocky shoreline and quaint look and feel, Daman is an amazing gateway for tourists, especially from the neighboring states of Maharashtra and Gujarat. Colonial history in India has of late been a fuel for politicking, subject of irrational debating and a roaring topic over social media. However, there are thriving examples of a completely different reality one can witness in many cities of India that are deeply rooted in colonial history. When history is viewed from a perspective that unfolds from the pages of books,… Read more: Daman – the Black Beauty of Arabian Sea
- This Couple from Agra Brought Along the Distinct Taste of Potato Filling Puffs to BangaloreNatives of Agra, now settled in Bangalore, Veena and Vinod Singhal have infused the favorite tea-time snack — the crispy, flaky aloo puffs with its characteristic potato filling, something that’s faded away from most present-day bake shops. Running their own bakery in one of the neighborhoods of the city, they strongly believe in staying proactive and earning their own living on their own terms. When Veena Singhal, along with her husband Vinod Singhal, came to visit their daughter’s family in Bangalore in November 2019, little did they know that the IT Capital of India would… Read more: This Couple from Agra Brought Along the Distinct Taste of Potato Filling Puffs to Bangalore
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