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PP Jewellers by Pawan Gupta’s Flagship Store is a Grandiloquent Shopping Experience

Image: PP Jewellers by Pawan Gupta

Unveiling its palatial flagship store in Karol Bagh, South Delhi, PP Jewellers by Pawan Gupta is all set to bring a sensorial shopping experience to women who appreciate everything stylish, classy and luxe.

PP Jewellers by Pawan Gupta, a handcrafted jewellery house, has rejuvenated its brand identity with its flagship store in Karol Bagh, South Extension-1, New Delhi. Launching its second palatial store, the brand looks beyond the regular expansion route. Dealing in everything stylish, classy and precious, PP Jewellers by Pawan Gupta’s invigorated identity is all about reassuring its existing patrons and reaching out to prospective ones. Focussing on the niche segment of South Delhi, the jewellers is all set to bring a sensorial experience to women who appreciate luxury and sophistication.

Image: PP Jewellers by Pawan Gupta

Spread over 10,000+ sq ft area across three storeys, the new showroom blends rich Indian heritage and avant-gardism in its design. Embracing global standards and modern aesthetics, the interiors have regal aura. The extravagant lift, Persian carpets, grandiose look and 3 epochal chandeliers from Turkey make it visual delight. With glittery gold and silver tones and classic whites, the ornate décor makes the showroom a splendid atelier.

Image: PP Jewellers by Pawan Gupta

On offer are a variety of jewellery, artefacts and fine furniture, in gold, silver, diamonds, polki, kundan and other gemstones. There are two exclusive lounges on the third floor for a personalized, one-on-one shopping experience (prior appointment required). While the diamond and gold jewellery is stationed on the ground floor, the first floor is devoted to silver artefacts and furniture. If wedding bells are ringing in your life or that of your loved ones, second floor is where you should head to. You can get your best pick of polki baubles along with other bridal trousseau jewellery.

Kinetic show-windows – elevating the VM score

PP Jewellers by Pawan Gupta is presenting the concept of motion shop-windows for the first time at its new showroom. These motion show-windows, both inside and outside the store, resemble art installations. The kinetic show-windows offer a distinct shopping and viewing experience.

Image: PP Jewellers by Pawan Gupta

Pawan Gupta, Director, PP Jewellers by Pawan Gupta said: “Just like every piece of our jewellery, this second showroom has been handpicked and crafted to immaculate perfection to match up to the standards of our exquisite offerings. With an aim to tap newer markets where there’s an affinity for differentiated designer jewellery, this new atelier of ours not only purveyors exclusive fine quality jewels but also an exclusive plush experience. We also take great honour and pride in pioneering a new VM in the Indian market with this store launch, which is in line with our brand’s philosophy to consistently extend the best-in-class experience and products, equivalent to international standards, to our patrons.”

He further added, “Engaging with a mélange of handmade Indian ethnic jewels to the cutting-edge styles of the urban world at our South Extension-1 showroom, our brand propositions picture-perfect adornments for daily and occasion wear, suiting varied sensibilities.”

Store Address: F-47, South Extension-1, New Delhi

Store timings: 11 AM to 8.30 PM

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