I’m a creative, imaginative and resourceful communications professional with more than 18 years of experience in writing, editing, social media content management and corporate branding strategy. I specialize in Lifestyle, Fashion, Art, Culture, and anything and everything to do with human interest stories. Many of my articles/blogs/features posted on the website have been published in varied print media, including a newspaper and several magazines and digital media.
Email: shaheenasra@gmail.com
Content Writing Services
- Blog writing – Engaging and interesting style with reader-friendly approach
- Feature writing – Highly researched articles with good flow
- Interviews – Gathering information and presenting it in an interesting fashion
- Editing according to different style guides
- Social media content management & strategy planning
- Press release writing
- Resume writing
Attractive content packages for businesses, including startups, for soft launches and branding.
- Singapore’s Striking Cityscape is a Blend of Innovation, Sustainability & Ethnic DiversityWalking through the roads of the island country seems like diving into the animated version of an architect’s sketchbook. The well-planned civic surroundings are dotted with marvellously designed buildings and neatly pruned greenery. While the futuristic skyscrapers are infused with modern vegetative landscapes, some of the historical landmarks signify its cultural and ethnic diversity and inclusive essence. If there’s one country in the world that almost feels like an animated version of an architect’s sketchbook of a cityscape, it’s Singapore indeed. Walking through the roads of the city-state seems like diving into the illustrated imagination… Read more: Singapore’s Striking Cityscape is a Blend of Innovation, Sustainability & Ethnic Diversity
- Summer Sojourn in South Goa The richness of this coastal region’s pristine landscapes and its true essence are hidden in the southern part of the Konkan state. South Goa is indeed a treasure trove of nature and culture at their best. The imagery of Goa in most magazines, films and social media conjures up some seemingly tedious stock visuals. Sunbeds, beach huts, shacks and umbrellas, flea markets and rave parties replete with pleasure-seeking crowds. Many tourists get far more fixated on checking these overrated “must dos” in their itineraries than exploring beyond the obvious. However, the richness of this… Read more: Summer Sojourn in South Goa
- Shades of Blue: V-Zine by VibezeenThe first zine by Vibezeen is a photography-themed DIY album, clipping together the different shades and moods of “blue phrases” in English. While we’ve all read or browsed through magazines at some time or the other, it’s the younger cousin “Zine” (pronounced as “zeen”) that’s not quite known to many. Magazine is a periodical publication that is mass-produced and distributed, whereas a zine is a self-published original work. The first magazine, “Erbauliche Monaths-Unterredungen” (“Edifying Monthly Discussions”), was published periodically between 1663 and 1668 by German theologian Johann Rist. However, the first widely recognized zine is… Read more: Shades of Blue: V-Zine by Vibezeen
- Music at the Tip of Your Thumbs with ZenzulaCup this cute little musical box in your palms and play the keys with your thumbs to create soothing and calming sounds. Yes, it’s as simple as that. Lalith Choyal, a Zenzula artiste, with his infectious energy creates on-the-spot musical moments along with the visitors to his stall at handmade expos across India. Imagine being right in the middle of a cheerful clamor — an exhibition bustling with handmade and handloom arts. It could be the Dastkar Mela in Delhi, a handmade expo in Bangalore or just walking outside Jahangir Art Gallery in Mumbai. There’s… Read more: Music at the Tip of Your Thumbs with Zenzula
- What’s Brewing in the Fashion Scene? It’s Mocha MousseThe warm brown shades of mocha mousse, the Pantone Color of the Year, suggest a sense of contentment, balance and comfort – combining the essence of chocolate and coffee! While sprinkles of creamy yellows add color pops, fringe details bring in a dramatic effect. Our fashion experts give a style lowdown, especially for casual and bridal wear, especially for the wedding season. The richly nutty and smoky aroma of roasted coffee is literally the “eye opener” for those who wake up to their cuppa every morning and can’t have it any other way. Enter… Read more: What’s Brewing in the Fashion Scene? It’s Mocha Mousse
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